I recently received a message from a reader on the topic of operating multiple Twitter accounts. This reader asked if it was a good idea to have more than one Twitter account:
I just finished your book on Twitter in 30 Minutes, and found it to be extremely helpful! You do a great job of making a daunting topic simple! I do have one question: I set up a second account because my life is bifurcated between an educational consulting practice and my family. I plan to finally use Twitter far more effectively than I have done in the past. Am I making a mistake to have two accounts with very different sorts of tweets between them?
My answer: No, it’s not unusual for people to run multiple accounts with different focuses. I have four or five active accounts, including my personal @ilamont, my business @in30minutes and a few other topic areas that interest me. Sometimes I retweet between them if there is overlapping interest.
One thing I would do, however, is make the handles different. If you have two very similar twitter handles based on your name, this may confuse some people who are searching for you, or friends who are recommended to follow you, but are not sure of the right account. So, one account could be @johnsoneducation and the other @johnsoninKC.
The other tip is to start using Tweetdeck (tweetdeck.twitter.com) a Twitter operated Web tool which lets you manage more than one account at a time.